Is Deep Research amazing or worthless?
We've spent the last week stress-testing the new "Deep Research" capabilities from OpenAI and Google. The consensus? It's great at processing language, but lacks the motivation, instinct, and persistence required for genuine intelligence work.
When a human analyst hits a dead end, they make a phone call. They check a different registry. They posit a new hypothesis. When an LLM agent hits a dead end (e.g. "page not found"), it hallucinates or gives up.
Use it for summarization. Use it for translation. But do not mistake it for investigation.
Give a recurring question a defined research process
A research question does not disappear when the first report is finished. Discuss an enterprise workflow with agreed sources, scope, schedules, and outputs your team can review as the evidence changes.
Report types and source coverage depend on your plan and research scope. Recurring enterprise workflows are configured by agreement.